While they are less recognized than fashion shows, trunk
shows are often created and geared toward the consumer, rather than the
media. This type of presentation can be
rather useful to designers in making personal connections with their clients while
creating new fans of the brand.
Ultimately, this experience has the ability to not only sell more pieces
for the vendor, but help to build customer loyalty by catering a show to the
target audience and making them feel special.
What appeals to me most about trunk shows is that they can
take on many forms. From videos, to in-store parties; they can be super
intimate, host large crowds, or made to be viewed by individuals. What
intrigues me most about trunk shows is that they are not only attainable for
the big name designers and department stores, but work great for smaller stores
and up-and-coming designers, providing a new outlet to showcase their new
merchandise with very little expense, if need be. Boutiques, showrooms, restaurants, large
department stores, halls, nightclubs,
parks, online videos or basically any open area which is suiting can be a
location used for a trunk show. This is
what drew me to the following video clip of the Subdivision & Ethereal
Trunk Show. Two Boutiques from both
Brooklyn and Queens, with similar target audiences decided to throw a trunk show
at a restaurant, featuring 7 local artists. I’m a fan of boutiques that support
the community designers. This clip also
highlights some important features that may go into this trunk show style, such
as food & drink, music, and a small fashion show. In addition to being treated to food and
fashion, the customers get the opportunity to speak with the designers, see,
feel and purchase designs before they are released in stores, and usually at a
reduced rate. How’s that for an
experience?
