In doing research for my final project, I came across this
video entertaining video look book. As
most of you already know, I’m a huge fan of street clothing. Growing up in New York City in the 80s &
90s plays a large role in my appreciation of urban music, arts and fashion. Although I’ve grown to appreciate eclectic fashions
and styles, my heart still has a place for the old school appeal.
My Ninja Clothing dedicated their Summer 2011 collection on Rosie
Perez in Spike Lee’s, “Do the Right Thing”.
The company’s use of music, styling and dance moves perfectly reflect the
collection. Also notice how the styles in the collection are creatively displayed throughout
the video in the same text format that was used in the movie.
With the growing uses of internet technologies, it’s no
surprise that look books have transitioned to video formats from their plain
pictured formats. For those of us
(myself included) with a short attention span for internet clips, be aware My
Ninja Clothing has found a great way to keep its target tuned in. What do you think?
No comments:
Post a Comment